Showtime, Twitter to Stream Broner-Granados Fight

Showtime will team with social media site Twitter this Saturday to stream the network’s live boxing match between Adrien Broner and Adrian Granados, the network said Friday.

The 10-round welterweight division fight will be made available for free to Twitter users at showtimeboxing.twitter.com and on @showtimeBoxing, said network executives. With the deal, Twitter adds live boxing to its growing list of live sports content, including National Football League, Major League Baseball and National Hockey League games.

The Twitter deal is also an extension of Showtime’s free-preview weekend, said network officials.

For the full story go to Multichannel.com.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.