CBS Sports' and Turner Sports' second-round coverage of the
2012 NCAA Division I Men's Basketball Championship posted modest gains over
2011's ratings, according to Nielsen fast nationals.
Coverage on Friday across CBS, TBS, TNT and truTV was up 8%
to a 5.4 U.S. household rating and grew 7% to 8 million total viewers.
Second-round coverage on Thursday was slightly lower, delivering a 5.3
household rating, increasing 6% over 2011, and 7.7 million total viewers, up
4%.
The first Thursday and Friday of the tournament was its
most-watched since 1991, the year it expanded to four telecast windows, according to CBS Sports and Turner Sports.
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On Friday the ratings peaked during the third telecast
window (6.5 HH rating, up 12%), during which the No. 15-seeded Lehigh
University uoset the No. 2-seeded Duke University.
