Kiddie singing group the BeatBuds is coming to Nickelodeon.
The ViacomCBS cable network signed a deal with Scooter Braun’s SB Projects to create a short-form series around the duo that will begin production this summer and premier on Nickelodeon’s preschool platforms in 2021.
"Energizing families through music is what The BeatBuds is all about,” said Jonathan Jonah and Matthew Shapiro, who perform as The BeatBuds. “We have created a community like no other in which kids and parents are truly connected to us and our music. When we got the chance to create an animated series with Nickelodeon and Scooter, our excitement soared because we can bring The BeatBuds to the world. Let’s jam!"
The series, which will feature original songs by the BeatBuds, is being written by Evan Sinclair, who also wrote Ryan’s Mystery Playdate and The Aquabats! Super Show!
“The BeatBuds are all my kids listen to and from the first time I saw them perform at a birthday party, I knew they could become one of the biggest kids acts,” said SB Projects founder and Executive Producer Scooter Braun. “This is going to be a really fun show the entire family can enjoy together, soon everyone will be singing along to The BeatBuds songs.”
The BeatBuds (working title) is executive produced by Scooter Braun and Scott Manson on behalf of SB Projects. Production of The BeatBuds for Nickelodeon is overseen by Eryk Casemiro, senior VP, Nickelodeon Preschool.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.