NBCUniversal said several top advertising sales executives
have been given new or expanded responsibilities.
Those executives include executive VPs Scott Schiller,
Krishan Bhatia, Barry Fischer, Earl Marshall and senior VP Mike Mayer. Those
executives all report to Linda Yaccarino, president of ad sales for NBCU.
John Shea, executive VP and chief marketing officer,
integrated media, NBCU, is joining the ad sales division, responsible for
strategy, innovation and creative on cross-portfolio deals. Shea will report to
Yaccarino and to Lauren Zalaznick, chairman for entertainment & digital
networks and integrated media.
Schiller was named executive VP, digital ad sales,
overseeing digital sales for NBCU's broadcast and cable brands plus some websites
Bhatia was named executive VP, digital strategy and
operations for all of NBCU's digital ad sales.
Fischer was named executive VP, sales analytics, overseeing
NBCU's portfolio market strategy.
Marshall was named executive VP and chief financial officer
for NBC ad sales.
Mayer was named senior VP, sales solutions, overseeing ad
sales systems and operations.
The moves mark the second set of new appointments in the
NBCU ad sales staff since Yaccarino was named president in September. This
group is mainly concerned with digital, strategy and operations. The previous
group involved responsibility for sales at NBCU's cable networks. It's unknown whether changes are to come in the NBC broadcast network's sales force following the
departure of president Marianne Gambelli in October.
"With these important additions to our previously announced
senior leadership team, we are well suited to serve our brand and advertising
partners," Yaccarino said in a statement. "They each strengthen our team with a
wealth of experience from across the business and an understanding of how to
effectively manage the execution of our sales programs in the rapidly changing
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.