SAG-AFTRA Outlines New Commercials Contract

SAG-AFTRA has released some of the details from its tentative contract agreement with the American Association of Advertising Agencies and Association of National Advertisers on new TV, radio and digital contracts.

The new contract was struck April 3 and approved at the National Board meeting April 9-10, but still must be ratified by the rank and file.

A summary of the new provisions is here, but highlights include over $200 million in pay increases and other payments; a "strategic" expansion of the definition of a commercial to better reflect digital; a 6% boost in national cable use fees and an increase Internet and New Media use fees ranging from 6.25% to 16.7%, both in addition to boosts in general fees; qualified on-set teachers for minors, a new stand-in rate at 110% of the regular extra rate and Veterans Day as a holiday.

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.