SAG-AFTRA Board Approves New Commercials Contract

The SAG-AFTRA board has unanimously approved a new commercials contract for actors in TV and radio commercials.

The new deal was struck April 3 and now will be submitted to the membership for final approval.

The agreement was struck between the Screen Actors Guild-American Federation of Television and Radio Artists and the Association of National Advertisers/American Association of Advertising Agencies.

Details of the contract have not been revealed, but it only took eight weeks to negotiate, and the union has said it "positions them to share in the wealth in the multiplatform world as it evolves."

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.