Russo named TMZ's GM

By Paige Albiniak
( Broadcasting & Cable )
published

Pamela Russo has been named general manager of Warner Bros.' syndicated entertainment magazine, TMZ.
In this role, Russo is charged with maximizing the show's brand across multiple platforms, including TMZ.com and the TV program.

Before joining TMZ, Russo was vice president and director of digital operations at American Media Inc. While there, she was responsible for the company's corporate digital strategy, including the development of digital marketing plans that incorporated online, wireless and print to drive advertising revenue and program promotion.
Prior to American Media, Russo spent six years at Hachette Filipacchi Media, where she directed digital editions for 16 consumer magazine titles. Before that, Russo served as sales account director at Naviant, product manager for Doubleday Direct, and marketing manager for Sports Illustrated.

Russo holds a bachelors of science degree from Syracuse University.

Paige Albiniak
Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.