Ricardo Rubini was named senior VP of sales, Latin America & Caribbean at 20th Century Fox Television Distribution.
Rubini who had been VP of sales for Latin America, will now oversee all television licensing negotiation throughout Latin America.
He is based in Sao Paulo, Brazil, and reports to Evan Scheffel, executive VP of The Americas at 20th Century Fox Television Distribution.
Rubino is replacing Elie Wahba, who is retiring from Fox after 50 years.
“We are thrilled to recognize Ricardo with this incredibly well-deserved promotion,” said Scheffel. “Ricardo has been an invaluable executive in our sales organization and his unparalleled expertise in the television distribution landscape across Latin America will lead us forward as we expand our business throughout the region.”
Rubini joined 20th Century Fox in 2002. Before Fox, he was with DuPont, PepsiCo, Chrysler and Bell Canada in sales and marketing positions.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.