Rubicon Project Completes Acquisition of Telaria

By Jon Lafayette
( Broadcasting & Cable )
published

Rubicon Project said it closed its acquisition of Telaria, further consolidating the ad-tech business.

By putting together two sell-side platforms, the company hopes to capitalize on the fast-growing connected TV ad market.

Each share of Telaria common stock will be converted into 1.082 shares of Rubicon Project stock, making the deal worth about $288 million.

The combined company will trade on the New York Stock Exchange under the symbol RUBI, but it plans to announce a new name in the coming months.

Michael Barrett, who headed Rubicon Project is the new company’s CEO and Mark Zagorski of Telaria, is the president and chief operating officer.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.