Roku, Brightcove Connect With SXSW

Roku and Brightcove announced they are each playing a technology role in the delivery of on-demand content from SXSW, a nine-day music, entertainment and tech festival in Austin that kicks off March 13.  

Roku said it is the first streaming platform to feature SXSW On, an on-demand channel that will be offered on Roku players in the U.S., Canada, the U.K., Republic of Ireland, as well as Roku TV-powered models in the U.S.   

SXSW On, which will feature highlights from the event, including interviews, panel sessions and music performances, has a custom-designed Roku channel, complementing access at and on YouTube. Roku said the SXSW On channel for its platform was created in partnership with Roku streaming channel provider Float Left Interactive. 

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