Retro Television Network worked out a deal with Media General to bring RTN’s vintage programming to WKRG Mobile, Ala./Pensacola, Fla.; and WRBL Columbus, Ohio. The affiliates will launch RTN on their digital channels in the second quarter.
“The programming is clearly a plus for our viewers and advertisers,” WRBL general manager Otis Pickett said, “as we move forward with a very competitive digital platform.”
The stations bring the total of Media General outlets partnered with RTN to eight.
RTN is owned by Equity Media Holdings. Last week, it announced a partnership with 11 Quincy Newspapers stations to bring the RTN affiliate total to 54.
Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.
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