Rentrak Adds NBC-Owned San Diego Station to Roster

By Jon Lafayette
( Broadcasting & Cable )
published

Rentrak said it expanded its local ratings contract with NBC to include KNSD-TV, the station NBC owns in San Diego.

Rentrak already serves NBC’s KNBC-TV, Los Angeles, KXAS-TV, Dallas, WTVJ-TV, Miami and WRC-TV, Washington, D.C. The stations utilize Rentrak’s measurement services including advanced demographics in the auto and political categories.

"We are excited to add Rentrak as we are always looking for ways to maximize our customers’ investment with NBC 7,” said KNSD president and general manager Dick Kelley. “Rentrak’s Advanced Political and Automotive Demographics give us the tools we need to provide our advertisers with the best and most relevant audience information available.”

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.