The Paramount Network, Viacom’s Spike network rebranded to be a premium entertainment channel, racked up higher ratings in its first week on the air.
In primetime, Paramount said it was up 93% in adults 18 to 49 and 85% in total viewers compared to last quarter. Spike’s ratings dropped 24% last year.
Spike has been aimed at men, while Paramount is aiming for a more balanced audience. Viewing by women 18 to 49 was up 82% last week compared to last quarter.
The premiers of Paramount’s original miniseries Waco drew a 101 ratings among adults 18-49 and 1.9 million total viewers. The show was simulcast on CMT, totaling 2.4 million viewers and a 1.4 demo rating.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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