Primetime Ratings: ‘Sunday Night Football’ Down Against Debate
UPDATED: NBC scored a decisive win Sunday night among broadcasters, with Sunday Night Football leading the network to a 4.8 rating in adults 18-49, per Nielsen’s overnights, and a 14 share. The competition aired the second Trump-Clinton debate from Missouri from 9-10:30 p.m. ET, followed by analysis.
CBS rated a 3.6/11 on the night, ABC a 2.0/6 and Fox a 1.6/5.
The debate also aired on the cable news networks and PBS. Around 64 million watched the debate, 20 million fewer than watched the first debate Sept. 26.
On NBC, a pregame show did a 3.1, same as last week, and the game itself, Green Bay Packers versus New York Giants, a 5.2. (That rating was later updated to 5.9.) That was down from last week’s game, pitting the Kansas City Chiefs versus Pittsburgh Steelers, which did a 6.1. The Oct. 2 game was not up against a debate.
Aided by an NFL overrun, 60 Minutes rated a 3.1 on CBS in the 7:30-9 p.m. slot.
CBS’ debate coverage did a 3.8, ahead of ABC’s 2.9 and Fox’s 1.9.
CBS scored a 2.8 with its post-debate analysis and ABC a 2.1.
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Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.