NBC's coverage of the Winter Olympics on Wednesday night dipped from Tuesday to 20.8 million total viewers and a 5.6 rating with adults 18-49, according to Nielsen overnight numbers. That was down 12% and 15%, respectively. NBC still easily led the night.
Compared to the comparable night from 2010 in Vancouver (which was live) Wednesday was down 29% in total viewers and 37% among adults 18-49.
Fox's American Idol held up better against the Winter Olympics than it did four years ago, dropping 13% from last week to a 3.4; against the same night in 2010, Idol had a 26% decline from the previous week. The network took second overall.
ABC (1.2/3) aired a new Super Fun Night, which was down 13% to a series-low 1.3.
The CW aired the movie Best In Show for a 0.3 rating.
CBS aired repeats.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.