Primetime Ratings: NFL Paces NBC

NBC won the ratings race with a 1.5 rating in viewers 18-49, per the Nielsen overnights, and a 5 share. Fox posted a 1.0/4, while CBS did a 0.9/3 and ABC a 0.8/3. NBC’s The Timeline rated a 0.8 before an NFL preseason game, Cincinnati Bengals vs. Jacksonville Jaguars, at 1.7.

Fox rode an NFL preseason overrun into repeated comedies starting at 7:30 p.m.

On CBS, 60 Minutes rated a 0.9, up 29%, before Big Brother grew 5% to a 2.0. Following a repeat of Madam Secretary, BrainDead rated a flat 0.3.

ABC featured the charity special WE Day at 0.3, then Celebrity Family Feud at 1.0, down 9%, The $100,000 Pyramid at a flat 1.0, and Match Game at a flat 0.9.

Michael Malone

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.