Primetime Ratings: NBC Wins With Growing Football
By Michael Malone published

NBC took the Sunday ratings title as Sunday Night Football led the net to a 4.8 rating in viewers 18-49, per the Nielsen overnights, and a 17 share. Second place went to CBS at 2.1/8.
Football Night in America grew 43% to 3.0 on NBC and the game, Cowboys versus Raiders, ticked up 6% to 5.2.
With a football lead-in, 60 Minutes did a 2.8 on CBS, way up from last week’s 1.1. Wisdom of the Crowd went up 57% to 1.1, NCIS: Los Angeles grew 13% to 0.9 and Madam Secretary did a flat 0.7.
Fox scored a 1.5/5. A Christmas Story Live, about a boy’s desire for a BB gun for Christmas, aired from 7 to 10 p.m. Another live musical, Grease: Live, did a 4.3 on Fox back in January.
ABC rated a 0.8/3. The Sound of Music occupied all of prime.
Telemundo did a 0.4/1 and Univision a 0.3/1.
Related: NBCUniversal Gets Streaming Rights to 'Sunday Night Football'
Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.
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