The premiere of "NBC Sunday Night Football" scored the winning ratings touchdown for the network last night in both total viewers and adults 18-49. According to Nielsen overnight numbers, the 7.6/13 (8:15-11 p.m. ET) for the Dallas Cowboys-Cincinnati Bengals game was the best preseason overnight in six years, since the 8.2/13 for the Titans-Cowboys preseason game
in 2004 on ABC.
NBC averaged 9.1 million viewers and a 5.5 rating/10 share in households. CBS came in second, averaging 6.7
million and 4.3/8. ABC took third place with 4.3 million viewers and a 2.6 rating/5 share in households.
Fox and CW brought up the rear, with the former taking in an audience of 3.6 million and a 2.0 rating/4 share, and the CW with 1.1 and 0.7/1.
NBC also won out in the key 18-49 demo with a 3.3 rating. CBS and Fox tied
for second place with 1.6, with ABC and CW following with 1.1 and 0.4, respectively.
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