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Primetime Ratings: NBC Leads With 'SNF' Opener

NBC easily won Sunday night with an overall 7.8 rating/21 share in the adults 18-49 demo, according to Nielsen overnight numbers. The season premiere of Sunday Night Football drew a 9.8 fast-affiliate rating, which was up 3% from last year's fast national. NBC will release final numbers later Monday.

CBS, which finished with a third place 1.5/4, saw Big Brother rise 11% to a 2.1, although that number is likely subject to adjustment, due to overrun of the U.S. Open Women's final.

Fox's repeat lineup earned a 4.1/11, but that was likely inflated due to NFL overrun.

ABC aired repeats for a 0.7/2.