Primetime Ratings: ‘Celebrity Apprentice’ Falls Again

By ( Broadcasting & Cable ) published

Paced by The Bachelor, ABC was tops among broadcasters on a soft night, finishing with a 1.7 in adults 18-49, per Nielsen’s overnights, and a 5 share. The Bachelor rated a 2.1, level with last week’s premiere, while the game show Big Fan premiered at a 1.0 and then 0.7.

CBS and NBC both rated a 1.0/3, then Fox at 0.7/2 and The CW at 0.3/1.

The networks were up against the college football championship, between Clemson and Alabama, on ESPN.

CBS aired repeats, except for a new Odd Couple at a flat 1.0.

NBC’s Celebrity Apprentice rated a 1.1, down 15% from last week’s low premiere, before a repeat of gamer The Wall.

Fox and The CW threw up repeats across prime.

Michael Malone
Michael Malone

Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.