Primetime Ratings: ‘Bachelor’ Opens Strong, ‘Celebrity Apprentice’ Not So Much

By Michael Malone
( Broadcasting & Cable )
published

With a fairly robust premiere of The Bachelor, ABC won the night with a 1.8 score in adults 18-49, per Nielsen’s overnights, and a 6 share. NBC tallied a 1.3/4, CBS a 1.2/4, Fox a 0.9/3 and The CW a 0.3/1.

The Bachelor premiered to a 2.1, off a tenth from last winter’s premiere. Special Jimmy Kimmel Live: Here For the Right Reasons did a 1.1.

On NBC, the premiere of TheCelebrity Apprentice, with Arnold Schwarzenegger hosting and Donald J. Trump in the exec producer ranks, scored a 1.3. Its season debut two years ago was a 2.0. LeBron James game show The Wall rated a 1.2.

CBS’ Kevin Can Wait was a flat 1.4 while Man With a Plan grew 9% to 1.2, before 2 Broke Girls increased 8% to 1.3. The Odd Couple was a flat 1.0 while Scorpion too was level at 1.2.

Fox’s MasterChef Celebrity Showdown posted a 0.9 across prime.

CW reran the iHeartRadio Music Festival.

Michael Malone
Michael Malone

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.