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‘Pretty Little Liars’ Ends on Social Media High Note

Tuesday's series finale of Freeform’sPretty Little Liarsdrew a big social media audience, generating 1.2 million Facebook and Twitter interactions.

The show’s season seven finale was the most social entertainment show on television Tuesday, with 546,000 unique Facebook and Twitter users discussing the show on social media, according to Nielsen’s Daily Social Content ratings report. NBC’sAmerica Got Talentwas second, followed by USA Network’sWWE SmackDown, ABC’sThe Bacheloretteand OWN’sThe Haves and The Have Nots.

ESPN’s coverage of the LSU/Florida NCAA College World Series game was the most social live sports event on Tuesday, according to Nielsen.

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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.