Playboy's rival for the adult-magazine reader followed the bunny into the video space.
New Frontier Media launched a PenthouseTV video-on-demand service to 9 million cable homes, plus an HD version to more than 2 million homes, in what it called a first for the adult VOD market.
Penthouse said it plans to launch a linear channel within the next 18 months.
The company added that even without a TV channel, it has been "one of the top two recognized adult brands across satellite and digital-cable subscribers."
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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.