Tornadoes in the Midwest
topped were the most closely followed news story of last week, according to
Project for Excellence in Journalism's News Interest Index.
According to the index, 48% of
respondents said they followed news about the tornadoes that devastated Joplin, Mo., most closely, with no other story even coming close. The budget deficit
was next in new interest with 8%, followed by state and local budgets, 7%, the
2012 elections 5% and the dispute between Israel and Palestine 5%.
And while it was not one of the
top stories in the news sphere, the study also found that nearly three quarters
of those polled said they had heard at least something about Oprah's departure
last week from the Daytime syndicated talk circuit she has dominated for over
two decades. That was more than had heard that the alleged shooter of Gabby
Giffords was not competent to stand trial, or knew of the allegations about
bicyclist Lance Armstrong using performance enhancing drugs (which he has
Those Oprah interest numbers were
driven by high interest among women and African Americans. Women were more
likely than men to say they had heard at least something about Oprah's exit
(45% to 27%), and African Americans were more likely than whites (55% to 34%).
The survey was conducted May 26-29
with a "nationally representative" sample of 1,000 adults.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.