PEJ: Negative Newt Gingrich Coverage on the Rise

After back-to-back defeats in Florida and Nevada, Newt Gingrich's negative coverage was on the rise, according to the Project for Excellence in Journalism's weekly election coverage report.

According to its content analysis of national news outlets for the week of Jan. 30-Feb. 5, 41% of the coverage of Gingrich was negative compared to 24% positive. That was a big change from the previous week, when it was about an even split of 29% negative to 27% positive.

Romney, who had led in negative coverage the week before, was still at 38% negative, but now only good enough for second place. His positive coverage was up slightly from 25% to 29%.

According to PEJ, Romney has started to pull away in amount of coverage, with almost two-thirds of the stories (67%) focusing "significantly" on the candidate.

The study looks at the "tone and volume" of coverage, combining human coding with algorithmic analysis.

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.