Oscar De La Hoya to Launch Cable Channel

By R. Thomas Umstead
( Broadcasting & Cable )
published

Former boxing champion Oscar De La Hoya is stepping into the cable network ring.  

De La Hoya, currently CEO of boxing promotion company Golden Boy Promotions, will look to offer an eponymous Spanish-language network targeting fans of combat sports like boxing and mixed martial arts.  

“De La Hoya TV will be the premiere authority on boxing and other combat sports, providing fans with a behind-the-scenes look into the world and lifestyles of their favorite athletes,” said De La Hoya, in a statement. “The network aims to inspire all to live the life of a champion, delivering exceptional insight into the athletes and featuring entertainment, global destinations, news and more."

The Miami-based network will be offered to cable operators as a free video on demand service this spring before transitioning into a fee-based linear basic cable service, according to network executives. 

To read the full story, visit Multichannel.com.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.