OWN has released its first streaming service, with Watch OWN connecting authenticated users with Oprah Winfrey Network content. Viewers who sign in using their subscription TV account information will have access to a live feed of OWN, plus a selection of on-demand programming.
“The launch of Watch OWN is a meaningful step in the evolution of the network,” said Erik Logan, president, OWN. “We are committed to providing our loyal pay TV subscribers with content that they can access wherever and whenever they want to watch it. This is not only an extension of the OWN brand but a new avenue for opportunities in the viewer engagement and advertising spaces.”
OWN series include Super Soul Sunday, Welcome to Sweetie Pie’s and the Tyler Perry show The Haves and Have Nots.
The streaming app is available in the iTunes and Google Play stores.
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Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.