With the presidential election still a year away, candidates have already spent $163 million on campaign ads, according to a new report from CMAG.
A crowed field of Republicans have spent or have committed to spending $141 million. With Bernie Sanders reaching for his wallet while challenging front-runner Hillary Clinton, Democratic spending is $22 million.
Campaign spots are already dominating the air on key stations in Iowa and New Hampshire. Kantar Media says the percentage of ads on stations in Des Moines and Cedar Rapids—KCCI-TV, WOI-TV, WHO-TV and KWWL-TV—climbed to 7%. On WMUR-TV in Manchester, the share of campaign ads had climbed to 18% during the week of Nov. 9 from 12% the prior week.
Republicans have been spending more on cable than Democrats, a preference CMAG chalks up to the Fox effect. But in October, Democrats put 29% of their spending on cable, compared to 24% for the Republicans. The Democratic debate on CNN during the month might have played a role.
January is shaping up to be the biggest month for Republicans buying satellite, particularly the addressable-by-household ad platform offered jointly by Dish and DirecTV. February also promises to be healthy, CMAG says. On the Democratic side, only a little satellite TV advertising was bought in September, October and November, with nothing booked beyond this month.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.