Married comic actors Megan Mullally and Nick Offerman are appearing in new commercials in Sling TV's “We Are Slingers” campaign.
The ad will appear on TV, digital, mobile, social and other new media platforms starting Monday.
Mullally and Offerman in the spots invite another couple to come “sling” with them. Sling TV is touting the “freedom” of that comes from streaming the “live TV you love” for only $25 per month with no long term contract.
The ads are the first ones that Mullally and Offerman have appeared in together.
Sling is billing itself as the leading virtual MVPD with 2.3 million subscribers.
"We are excited to introduce Megan and Nick, who were already Slingers, as the new faces of the Slinging lifestyle," said Michael Ribero, brand management lead at Sling TV. "We are using the campaign to show how more people, like Nick and Megan, continue to choose Sling TV because it's the same TV you love without the bloated bundles that traditional providers force on you."
The campaign launched in March.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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