Nielsen tapped a former cable executive to lead a new-media-measurement effort.
Bruce Haymes, who had been corporate vice president of business affairs for Time Warner Cable, was named senior VP, product leader for Nielsen's Digital Media Manager, a new service that will monitor digital content on the Internet.
He will oversee strategy and marketing for the rollout.
Nielsen said it planned to launch a commercial version of the service, which it is developing in concert with Digimarc, by the middle of this year.
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