Nielsen Taps Cable Executive for New-Media Post

By ( Broadcasting & Cable ) published

Nielsen tapped a former cable executive to lead a new-media-measurement effort.

Bruce Haymes, who had been corporate vice president of business affairs for Time Warner Cable, was named senior VP, product leader for Nielsen's Digital Media Manager, a new service that will monitor digital content on the Internet.

He will oversee strategy and marketing for the rollout.

Nielsen said it planned to launch a commercial version of the service, which it is developing in concert with Digimarc, by the middle of this year.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.