Nielsen Study: Big Tweets Map to Big #TVRatings

While TV shows with a Twitter-happy fan base definitely have
higher ratings, it still isn't clear that heavy tweet traffic actually results
in higher ratings, according to a new Nielsen study.

Nielsen, along with SocialGuide, evaluated fall 2012 premiere
and midseason program ratings across more than 140 broadcast and cable
programs. The finding: Twitter volume was one of only three variables analyzed
-- along with prior-year ratings and advertising spend -- that affected TV
ratings in a statistically significant way.

"We expected to see a correlation between Twitter and
TV ratings, but this study quantifies the strength of that relationship,"
SocialGuide CEO Andrew Somosi said.