Nielsen Ranks P&G as Top Spending Advertiser

By Jon Lafayette
( Broadcasting & Cable )
published

New monthly list comes from Nielsen's Ad Intel product

P&G brands
P&G brands (Image credit: P&G)

Procter & Gamble was the No. 1 national television advertiser in October, according to a new list published by Nielsen.

Nielsen is adding an advertising category to the Top 10 lists it publishes. The data comes from Nielsen’s Ad Intel product.

Also Read: Nielsen Sets Major Changes in Program, Ad Measurement

P&G spent $164.4 million to generate 33.6 billion impressions, according to Nielsen. P&G was also the top spender in Spanish, allocating $23.9 million to get 2.3 billion impressions.

The top spender in Local TV was the Joe Biden for president campaign, which bought $83.2 million worth of commercials and got 4.1 billion impressions.

The top spender in Spanish-language local TV was Charter Communications at $8.6 million, which bought it 276.3 million impression. The Biden campaign was No. 2, at $6.6 million.

Nielsen said that over time it would be adding more categories to its ad spend section.

For the rest of the lists of top 10 ad spenders, click here.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.