Procter & Gamble was the No. 1 national television advertiser in October, according to a new list published by Nielsen.
Nielsen is adding an advertising category to the Top 10 lists it publishes. The data comes from Nielsen’s Ad Intel product.
P&G spent $164.4 million to generate 33.6 billion impressions, according to Nielsen. P&G was also the top spender in Spanish, allocating $23.9 million to get 2.3 billion impressions.
The top spender in Local TV was the Joe Biden for president campaign, which bought $83.2 million worth of commercials and got 4.1 billion impressions.
The top spender in Spanish-language local TV was Charter Communications at $8.6 million, which bought it 276.3 million impression. The Biden campaign was No. 2, at $6.6 million.
Nielsen said that over time it would be adding more categories to its ad spend section.
For the rest of the lists of top 10 ad spenders, click here.
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.