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Nielsen Hires 20 th Century Fox’s Cheryl Idell

Cheryl Idell, executive vice president, media and marketing planning for 20th Century Fox, joined Nielsen as executive VP, media-product leadership.

She will help to develop new products that analyze viewer data and relate it to how viewing patterns are changing, how viewing affects purchasing and what new venues consumers are using for their entertainment.

She will work with NielsenConnect, Nielsen Entertainment, Nielsen DigitalPlus and Consumer Media Analytics.

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.