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Nielsen Completes Acquisition Of Rating Rival Arbitron

Nielsen Holdings said it completed its $1.3 billion acquisition of Arbitron Inc., a competitor in media and marketing research.

In order to get approval for the acquisition Nielsenagreed to conditions including allowing  another company to use Arbitron's personal people meter technology.

Arbitron is being rebranded as Nielsen Audio. It will be integrated into Nielsen's U.S. Watch business segment, which provides information to the media and advertising industries about television, online, mobile and radio. By adding Arbitron Nielsen now measures eight hour a day per person of media consumption.

"Arbitron will allow us to analyze and understand an additional two hours of the U.S. consumer's day while bringing us another opportunity to provide advertisers with metrics on the effectiveness of the mediums that they advertise on," David Calhoun, CEO of Nielsen said in a statement. "Our combined capabilities offer opportunities to measure unmeasured areas that are important to the industries and clients we serve, like streaming audio, out-of-home measurements for television consumption and deeper measurement of multicultural audiences in the U.S."

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.