Nielsen Adds Countries to Mobile Measurement

By Jon Lafayette
( Broadcasting & Cable )
published

Nielsen said it is providing mobile measurement for its Digital Ad Ratings in six more countries.

In addition to the U.S. and Canada, mobile consumption is now being included in the ratings in Australia, France, Germany, Italy and the U.K. Brazil is expected to launch at the end of the year.

Nielsen is facing new competition in measurement from comScore and Rentrak, which agreed to merge last month.

Among Niesen’s clients for its digital campaign measurement service are Videology, Unilever, TubeMogul, ROIx, Microsoft, Melt DSP, GroupM, Amplfi and AdAudience.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.