Nickelodeon is launching a new Teenage Mutant Ninja Turtles line of boys clothing with New York Knicks star Carmelo Anthony that will be sold at Macy’s.
The TMNT x Melo line will include t-shirts, hoodies, shorts, pajamas and socks. There will also be basketballs and an over-the-door basketball hoop.
Anthony said he’s long been a Turtles fanatic.
”I grew up on the Teenage Mutant Ninja Turtles so to be able to partner on a boys’ collection with Nickelodeon and Macy’s goes beyond my wildest dreams,” said Anthony. “It’s been so fun collaborating on the designs for these tees, hoodies, shorts and more. I can’t wait for my young fans to check out TMNT x Melo and feel the excitement I had at their age for the Heroes in a Half Shell.”
The collection will be available for a limited time only beginning in May, with items priced from $20 to $35.
“We are thrilled to partner with Macy’s to bring TMNT x Melo to Turtles fans this May,” said Pam Kaufman, chief marketing officer and president, consumer products, Nickelodeon. “This one-of-a-kind collection reflects the unstoppable energy of basketball icon Carmelo Anthony and our mega-watt franchise Teenage Mutant Ninja Turtles.”
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.