Nexcare, SoFi New Official Sponsors for ESPN’s X Games

By ( Broadcasting & Cable )
Published

ESPN said that Nexcare and SoFi have signed up as official sponsors for the 2018 X Games Minneapolis.

Go RVing and Hotel.com will be event sponsors when the games begin July 19.

The new official sponsors join Fruit of the Loom, Harley-Davidson, LifeProof, Monster Energy, Pacifico, the Real Cost and Toyota.

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GEICO returns as official music sponsor and Explore Minnesota is back as event sponsor.

Elements featured as part of sponsor packages include on-site activations, content creation and rights to the official marks and logos. Sponsors will also have a media presence during the X Games telecasts as well as prominent positions across X Games social platforms and VIP experiences on-site, ESPN said..

ESPN and ABC will televise a combined 19 hours of live X Games coverage, which will also be accessible via the ESPN App to viewers who receive their video subscription from an affiliated provider. Eight and a half additional hours of event coverage will be streamed live on the X Games Facebook, YouTube and Twitter pages to fans in the United States.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.