Groupo Televisa said it is launching a new content division, Televisa Alternative Originals, which has made a deal to provide multiple series featuring multicultural characters and storytelling to Amazon Prime Video.
While Amazon will have subscription video-on-demand rights to the TAO programs, Televisa will eventually have free-to-air and cable network windows in the U.S. through Univision.
Financial terms were not disclosed.
Related: Televisa Agrees to Sell Stake in Spanish Media Group
TAO will have a presence in Los Angeles and Mexico City, where groups will create premium dramatic content for SVOD and cable.
The programming will focus on bringing worldwide audiences rich, compelling narratives full of diverse voices and stories, Televisa said.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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