Netflix Names Marian Lee CMO, Replacing Bozoma Saint John

Marian Lee Netflix CMO
Marian Lee (Image credit: The Collective You)

Netflix has promoted Marian Lee to chief marketing officer, replacing the departing Bozoma Saint John, a high-profile executive who held the post for almost two years.

Lee joined Netflix in 2021 as VP of marketing for the United States and Canada.

Bozoma Saint John

Bozoma Saint John (Image credit: Mara Darasaw)

“Marian is a strategic marketer with deep experience not just in entertainment but also more broadly having worked at fashion and media brands,” Netflix co-CEO and chief content officer Ted Sarandos said. “When she joined Netflix last year, she had an immediate impact on the marketing team and has demonstrated that she’s an exceptional leader, who understands how to drive conversations around brands and popular culture.” 

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“I’ve loved working with Boz and have been inspired by her creativity and energy,” Sarandos said. “She has attracted world-class marketers to the company and encouraged them to be innovative leaders. We are grateful for her contributions and we wish her the best.”

Saint John joined Netflix in 2020 and, at the time, was said by Netflix to be the first African-American executive to make it into the streamer's top ranks. Before Netflix, Saint John was chief marketing officer at Endeavor. She also held senior marketing positions at Uber and Apple Music.

“I came to Netflix with a surplus of enthusiasm and creative energy and am immensely proud of the campaigns we inspired that sparked global conversations,” Saint John said. “It’s been a transformative two-year experience for which I will always be grateful.”

Lee came to Netflix from Spotify, where she was VP and co-head of music.

“Netflix is an incredible brand with the best content and creative teams in the world,” Lee said. “I am confident our most exciting work is ahead of us and I am honored to lead this best-in-class global marketing team into the future, and continue to connect our incredible series and films with audiences around the globe.” ■

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.