Netflix has named former Endeavor executive Bozoma Saint John as its chief marketing officer.
Saint John replaces Jackie Lee-Joe, who had served as the streaming service’s CMO since September 2019. Saint John comes to the streaming service from sports-based company Endeavor, where she also served as chief marketing officer.
Prior to Endeavor, Saint John worked in consumer marketing and branding positions at Apple Music and Uber, respectively.
Saint John is the first African-American to break into Netflix’s top executive team, according to the streaming service.
“Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone. As we bring more great stories to our members around the world, she’ll define and lead our next exciting phase of creativity and connection with consumers,” said Netflix chief content officer Ted Sarandos, in a statement.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.