Dan Bethlahmy, director of consumer marketing for Virgin Mobile, joined NBC Universal as director, wireless marketing, in the digital distribution group.
He is being charged with taking a trade/consumer marketing approach to pitching mobile delivery of NBCU content.
Also joining the expanding group are Tracy Kim, manager of digital products, and Emily Powers, manager, business development.
Kim comes from Next Jump, an Internet "rewards service," and Powers from New York University Business School, although her resume also includes National Geographic, HBO and InterActiveCorp.
The television industry's top news stories, analysis and blogs of the day.
Thank you for signing up to Next TV. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.