NBC Wins September to September Ratings Race in Viewers 18-49

By Michael Malone
( Broadcasting & Cable )
published

NBC has won its fourth consecutive September-to-September prime season in adults 18-49, clinching the top spot with one week left in the 2016-17 season, according to “most current” ratings data from Nielsen Media Research. Through Sept. 17, NBC is averaging a 1.9 rating in adults 18-49. ABC, CBS and Fox are at 1.5.

Excluding live news and sports, NBC is at 1.5, ABC at 1.4, CBS 1.3 and Fox 1.2.

NBC said it’s the first time it has won the September-to-September season in 18-49 with no boost from an Olympics or Super Bowl since taking the 2002-2003 title.

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NBC also took the 25-54 demo, while CBS won the total viewers race. CBS is averaging 8.1 million total viewers, NBC is at 7.5 million, ABC at 5.7 million and Fox sits at 4.9 million.

NBC said it is headed toward its seventh consecutive summer win in adults 18-49 and third in a row in total viewers.

Michael Malone
Michael Malone

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.