The NBCUniversal Owned Television Stations division has made a deal to make inventory from NBC Spot On available to buyers on Mediaocean’s Spectra platform.
NBC Spot On is the station group’s advanced advertising business aimed at local and regional connected TV and over-the-top advertisers. It includes NBC’s regional sports networks.
"As TV viewing habits continue to trend towards Connected TV viewing, NBCUniversal Owned Television Stations has solidified a partnership with Mediaocean to ensure local buyers have frictionless access to the next generation of TV buying,” said Shawn Makhijani, senior VP of NBC Spot On.
Mediaocean processes $150 billion in media spending annually. The deal with NBCU allows buyers to buy NBC stations’ OTT inventory alongside TV within the same workflow.
Buyers using Mediaocean will be able to take advantage of NBC Spot On features including access to NBC station sales executives and other industry experts, geo-targeting and audience targeting, access to inventory from the NBCU regional sports networks, and access to premium inventory that is fully owned or directly purchased.
Effective immediately advertisers can buy NBC Spot On inventory across 100% of U.S. DMAs.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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