Adam Freifeld, veteran media consultant and former senior publicist at ABC Sports, joined NBC Sports as director of communications, effective immediately.
Freifeld is succeeding Alana Russo, who had been manager, communications. Russo moved over to co-owned MSNBC to become director of communications there.
Most recently, Freifeld had been running his own company, AMF Communications, with clients including NBC Sports Digital and HBO Sports.
Freifeld is also a veteran agent and consultant whose resume includes Athletes & Artists and Don Fitzpatrick & Associates.
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