NBC Sports Chicago Set To Crown ‘Beer Money’ Champ

By Jon Lafayette
( Broadcasting & Cable )
published

NBC Sports Chicago will crown a first-ever Beer Money champion when the long-running local show airs its 100th episode.

The regional sports network will tape an All Star edition on Feb. 7 at Joe’s, a local sports bar. The one-hour episode will air Feb. 11 at 7 p.m. CT.

Presented by Coors Light since 2012, when it was originally called Gas Money, Beer Money offers sports fans in areans and bars a chance to win up to $130 by answering trivia questions based on photographs of Chicago athletes.

Sixteen of the most entertaining winners, as selected by the show’s producers, will participate in a bracket-style tournament format to determine the Beer Money champ.

Prizes include $500 and four tickets in the NBC Sports Chicago luxury suite to a Blackhawks, Bulls, Cubs or White Sox game.

Four other memorable contestants will also complete separately for a consolation type prize.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.