NBC ordered a second run of its American Gladiatorsremake and the show’s owner, Metro-Goldwyn-Mayer, is backing it with a new Web site, live tour and animated series.
The network added the second run after the show had the biggest debut of any rookie this season with a 5.9 rating Jan. 6, a Sunday. A network source admitted that the number beat internal projections, which were in the low-four range. A second episode the next night earned a strong 4.8.
To try and capitalize, MGM is rolling out a cross-city live tour along with Reveille and Flor-Jon Films. MGM and Flor-Jon owner Johnny Ferraro also put a new Gladiators cartoon series into development.
MGM Jan. 28 will also launch a new site at americangladiators.com that will feature re-digitalized clips from the original series.
NBC Universal co-chairman Ben Silverman also confirmed that the 12 gladiators had been steroid-tested as part of their medical examinations, and they were also required to sign documents saying that they were clean and that they could be tested at any time.
The television industry's top news stories, analysis and blogs of the day.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.