NBC Lets Viewers Watch Olympic Highlights in Ubers

NBC Olympics said it made a deal with Uber that will bring highlights from the games and interviews with Olympic athletes to passengers as they ride to their destinations.

The content will be updated during each day of competition by NBC Olympics.

“We’re excited to partner with Uber to reach Olympic fans on the go,” said Gary Zenkel, President, NBC Olympics. “Through great partner platforms such as Uber, NBC is able to fuel the Olympic excitement by surrounding the American audience with the great moments and stories unfolding in PyeongChang.”

Related: Eurosport to Offer Olympic Coverage in Virtual Reality

Once a rider starts his or her trip, a link to the Olympics will appear in their Uber app, allowing the rider to watch exclusive “in car” interviews with American athletes traveling to and from competition venues with NBC announcers.

“The Olympics unite the world in sport and we are thrilled to be teaming up with NBC to connect Olympics fans across the country with exclusive content through the Uber app," said Amy Friedlander Hoffman, Head of Business Development & Experiential Marketing at Uber. “For the first time ever, Uber riders will have access to Olympic highlights while on trip, bringing them closer to the action no matter where they are going."

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.