Skip to main content

NBA's National Networks Score Second Best Regular Season

The NBA and its national TV partners enter the 2013 playoffs coming off the second-most-watched full regular season.

Trailing only the 2010-11 season, TNT's 2012-13 campaign stands as the second-best over the course of its 29-year relationship with the pro hoops league, while ABC and ESPN netted their second-best season since they began airing game action in 2002-03. The just-completed season caps off a decade of viewership growth, with average audience up 37% to 2.17 million from 1.58 million, according to NBA officials.

For its part, NBA TV recorded its most-watched full regular season, averaging 336,000 viewers for its 98-game slate, a 33% jump from the 253,000 in 2010-11. Results were buoyed by four of its top five game telecasts, respective audience increases of 87% and 17% for original shows Open Court and The Association, and the most-viewed season ever for studio show NBA GameTime. NBA TV's median age viewer is 35.1, the youngest of any sports network.

Click here to read the full story at Multichannel News.