The NBA will offer fans access to live games via social media.
Fans can click on links in posts on Twitter and Facebook to get “watch” links that will take them to a new NBA app that will give them access to live games on NBA League Pass.
This year, Live Pass will feature a single game option, as well as a team pass option. Individual games cost $6.99, and Team Pass packages cost $119.99. The full NBA League Pass costs $199.99.
NBA League Pass is offering a free trial that starts Oct. 27 and runs through Nov 3.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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