NATPE2010: Complete Coverage from B&C
Twentieth Television is bringing one-time Fox network program Don't
Forget the Lyrics! to syndication.
The show will launch on the Fox-owned TV stations in New York, Los
Angeles, Chicago, Dallas, Houston and Washington, D.C. It also will air on
MyNetwork TV in primetime, paired with Twentieth's Are You Smarter Than a Fifth Grader on Tuesday nights. Twentieth is
following the same financing model with Don't
Forget the Lyrics! that it used with Fifth
Grader, airing the show on multiple platforms: broadcast syndication, network
prime and on cable. Don't Forget the Lyrics!
will have a run on Viacom-owned VH1. (Fifth
Grader airs on CMT.)
Don't Forget the
Lyrics will replace NBC Universal's Deal or No Deal on MyNetwork TV.
While NBCU has made no official comment, industry observers expect Deal to end its syndicated run after
"The concurrent broadcast and cable runs of AreYou Smarter
Than A 5th Grader ushered in a groundbreaking syndication model for the
business that we are thrilled to duplicate with a second hit Fox game show, Don't
Forget the Lyrics!," said Greg Meidel, president of Twentieth Television
and MyNetwork TV in a statement. Twentieth announced the new offering as the
National Association of Television Program Executives (NATPE) conference kicked
off in Las Vegas.
The new version of Don't Forget
the Lyrics!, produced by RDF USA and Apploff Entertainment, will be hosted
by Mark McGrath, former lead singer of Sugar Ray and host of Warner Bros.' Extra. It premiered on the Fox network
in July 2007.
Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.
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